Wall College of Business Mission Statement
History and Development
Strategic planning for the E. Craig Wall Sr. College of Business Administration (College) is coordinated through the efforts of the Strategic Planning Committee composed of faculty, staff, students, and advisory board members (including graduates and employers). Strategic planning is an on-going process that reviews and updates our vision, mission, shared values and objectives and generates plans regarding the management of the curriculum, faculty and staff, community service as they benefit our students and other stakeholders. The plan ensures a consistency between the College’s vision, mission, and shared values and objectives as well as the mission of Coastal Carolina University. The purpose of the strategic planning process is to clearly define a path for future development of the college and provide a baseline to evaluate progress.
College Vision, Mission and Shared Values
The vision and mission statements and shared values were reviewed and revised using data collected from faculty, staff, students, alumni, community members, employers, Board of Visitor members, and College administration. The vision and mission are consistent with those of the University. The College relies on these as the basis for a strategic plan that will guide decisions through a period of growth consistent with the University’s goal to increase student enrollment to 12,000 by 2020. The plan will also be used to prepare for AACSB reaccreditation in 2012.
The Wall College of Business will be recognized as the school of choice for value added undergraduate and masters level business programs among public universities in the Carolinas and Mid-Atlantic region of the United States.
The E. Craig Wall Sr. College of Business Administration at Coastal Carolina University provides high quality undergraduate and master’s level business programs that serve predominantly the Eastern United States.
The mission of the E. Craig Wall Sr. College of Business Administration is to educate each student to develop marketable skills for a successful career in a globally competitive and diverse environment.
To support the mission:
- We will educate students in critical thinking, communication, and professionalism through applied and experiential learning using a variety of teaching techniques and innovative technologies.
- We will develop, maintain, and utilize a curriculum that integrates business functions to provide students with a connected understanding of business.
- We will develop our intellectual capital by creating a portfolio of diversified intellectual contributions in applied, basic/discovery, integrative/interdisciplinary, and pedagogical (teaching and learning) scholarship.
- We will provide service to the larger community that applies and develops faculty expertise that, in turn, expands and enhances the opportunities for students through cooperative research, internships, or improved course and curriculum design.
The primary focus at the University and the college is the teacher-scholar model. The teacher-scholar model challenges faculty to integrate scholarship through intellectual contributions with their teaching and service activities. As such, intellectual contributions are critical to the process of maintaining currency and contributing to the process of developing best teaching practices in the college. Based on our vision and mission, the majority of our research is primarily focused on intellectual contributions in applied and pedagogical research. Discipline-based research is valued as part of our portfolio of intellectual contributions as we recognize our growing graduate programs.
The teacher-scholar model also includes service as an important element in maintaining a vital learning community. In public service, both the University and the college support and encourage public engagement through consulting, research, professional organization membership, and community volunteer service. Within the University, service comes in the form of membership on college and University committees. Our college also recognizes the importance of involving students in service activities as part of a liberal education so that students understand that service is an important part of a professional’s life. Getting students involved in service through clubs, special events, charity drives, mentoring and other forms of service is important in passing the value of service to the next generation.
Finally, implementation of the mission reflects the college’s commitment to be transparent and inclusive in its decision-making. Nowhere is this evidenced more clearly than in the college’s Policies and Procedures Manual, which specifies a commitment to faculty consensus in decision making.
In sum, the college seeks to be an AACSB accredited organization with a support system that motivates faculty and staff to engage in effective instruction, scholarship, and service and enables students to achieve life-long professional and personal success. The college is committed to providing both high quality undergraduate and graduate programs, and experiential learning activities that support students and the community in a process of continual self-improvement. We expect that the university and the college will provide continuing education opportunities for the dean and the college leadership so that they remain current and knowledgeable about the standards and trends in high quality business education programs. The college will also remain current in the technology and staffing required to manage a high quality business program.
To support the strategic plan, the college continues the following tasks: encouraging faculty to experiment with new technologies that provide new active learning opportunities in the classroom, developing new and existing fund raising opportunities that focus on the mission and vision of the college, updating and redesigning our website as the primary source of information about the college for parents, students, faculty, the community and all who are interested in the college.
At every opportunity, the college and the University should be mindful of promoting the Wall College of Business. All college stakeholders should be aware of their individual impact on the perceptions of our constituents. Working to the best of our collective potential is essential to enhancing the reputation of our college and University.
As a community of teacher-scholars we value:
- Mutual respect
- High quality educational processes
- Active and experiential learning
- Cultural diversity
The values of the Wall College of Business are implemented and promoted through our strategic planning process. The strategic plan goals and objectives follow.
Goals and Objectives
The goals and objectives of the college focus on four primary areas: students, curriculum, faculty and staff and community. Each area is described by a set of goals and corresponding objectives.
Goal: The college will support a superior learning environment where students can experience personal and professional growth.
Objective 1: Improve college student retention and support.
By continuing to develop and implement programs, services, and curricula that focus on our values, the college will attract, support and nurture our students.
Objective 2: Work with employers to increase the number of student internships.
We believe that a diverse set of student internships is an essential component of experiential learning. Through the Wall Center for Excellence, the college will continue to increase the number and diversity of paid internships available to our undergraduate and graduate students by building relationships with regional, national, and international employers. The Wall Center for Excellence will continue to explore ways to develop undergraduate and graduate students’ professional, business and social skills so they can succeed in their internship experience and develop a personalize career plan.
Objective 3: Continually enhance interaction among students, faculty and the business community.
The college provides opportunities for interaction, conversation, and networking among students, faculty and the business community. The Wall Fellows Program is a prime example of the type of opportunity that integrates the faculty, students and the business community. The college will continue to support the Wall Fellows Program, student clubs, professional honor societies and other opportunities that generate these types of key social networks.
Objective 4: Increase opportunities for students by extending and enhancing our international partnerships.
Experiencing cultural diversity is key to the education of business students as the college integrates international and global issues across the curriculum. The college plans to enhance our current international relationships with academic and business organizations, and to develop new relationships where they benefit our students.
Goal: The college will provide a satisfying learning environment built around select educational programs designed to prepare individuals for life-long professional and personal success.
Objective 1: Provide high quality, relevant and innovative business education for undergraduate and graduate students and the community.
Through a process of assessment and continuous improvement, the college will provide undergraduate and graduate business curricula that focus on core business content and a continually evolving set of majors and concentrations consistent with the global business environment. The college will continually scan the business environment and create and implement innovative certificates, minors, concentrations or majors that serve our students and community.
Consistent with evolving curricula, the faculty will continue to experiment with active and experiential teaching techniques that apply to the current global business environment. The college’s educational programs will integrate guest speakers, professional and cultural development programs, internships and other work experience opportunities.
Objective 2: Demonstrate ethical and legal reasoning abilities.
As the college supports a free economy and a democratic society, our educational processes, and research and service activities will embrace ethical conduct and legal standards. Our curricula seek to model and produce decisions, programs and curricula that achieve the best outcomes for all our constituents.
Objective 3: Continue to internationalize the curriculum.
Through our Assurance of Learning and assessment program, the college will expand opportunities across the business and university curricula to provide undergraduate and graduate students and the community with the skills, knowledge and abilities to conduct business in the global economy. These opportunities may include new courses, integration of international topics across the curriculum, guest speakers, international internships and travel abroad opportunities.
Objective 4: Continually improve the college’s program and curriculum review process.
The college is committed to the continuous review and updating of our curricula and supporting programs. In this process we will study the business and community environments and seek feedback from students and regional, national and global employers.
Objective 5: Continuously improve the Assurance of Learning program.
As the basis for decision making associated with changes to the undergraduate and graduate business curricula, the college is committed to assessing our Assurance of Learning program. This includes a continuing review of our business curriculum, student learning goals and objectives, and their measurement and reporting, as well as a continuing focus on “closing the loop”.
Faculty and Staff
Goal: The college seeks to support and develop faculty who are actively engaged in primarily disciplinary and interdisciplinary pedagogical and applied research that receives recognition through publication in peer reviewed outlets. The college also encourages its staff to develop skills and abilities that support the college mission and vision.
Objective 1: Continue to enhance the reputation of the faculty by increasing the quality and quantity of intellectual contributions, and by supporting continuous improvement of instructional knowledge, skills and abilities.
As teacher-scholars, members of the faculty are dedicated to research as an integral part of their teaching and service responsibilities. Research activities are evidenced by outcomes that include conference presentations, publication of papers, textbooks and publicly available consulting and research reports. The faculty will continually review the quality and quantity standards of performance based on a reasonable balance of teaching, research and service responsibilities.
Objective 2: Attract and retain a diverse faculty and staff committed to the college’s mission and vision.
The college will continue to develop and support the recruitment and retention of a high quality, diverse faculty and staff. The college will continue to offer a collegial working environment that fosters the development and growth of faculty and staff through professional development, a challenging work environment, and a fair and balanced system of rewards.
Objective 3: Review and update faculty development guidelines that reward activities consistent with the college’s mission and vision, and that represent best practices in a liberal arts-based business school setting.
Managing the college’s highly productive faculty and staff requires a clear system of performance measurement and rewards. Public/state funding of reward systems will not be adequate. Therefore, the college will increasingly depend on university funding and private support to provide the monies needed to support our reward systems.
Objective 4: Continue to develop scholarship opportunities that extend faculty expertise in teaching and research to the business community.
To support scholarship, the college will sponsor activities that support the intellectual development of our community. These activities may include research seminars, economic development conferences and research publications.
Objective 5: Extend and enhance our international partnerships to yield increasing opportunities for faculty and staff development.
Experiencing cultural diversity is key to the education of business students and the development of faculty as the college integrates international and global issues across the curriculum. The college plans to enhance our current international relationships with academic and business organizations, and to develop new relationships where they benefit our faculty and staff.
Objective 6: Maintain and expand our commitment to staff development.
The college recognizes the important role that our staff plays to support our administration, teaching, service, and research activities. The college is committed to encouraging and supporting the development of staff through education, training and any other development opportunities.
Goal: The college is committed to community involvement and service through applied research, integrated active and experiential student learning and support of regional economic development.
Objective 1: The college will continue to support the community with specialized centers and programs.
The BB&T Center for Economic and Community Development has been an integral part of the college. The center will continue to provide a bridge to the regional business community and offer research expertise to support economic development in the private and public sectors. A key objective of the center is to be the primary resource for regional economic information, knowledge and expertise. The Brittain Center for Resort Tourism will continue to be a key resource for the region’s tourism industry and support the governmental efforts related to tourism planning and marketing.
The centers plan to explore continuing opportunities to reach out to the community through applied research projects that utilize faculty research expertise, forums to support business development, programs to assist entrepreneurs, and extension of business education into the Horry County Schools.
Objective 2: Extend and enhance our international partnerships to yield increasing opportunities for our community.
Understanding cultural diversity is key to the development of our community as it experiences the effect of international and global issues. The college plans to enhance our current international relationships with academic and business organizations and to develop new relationships where they benefit our community.
Time, People and Money
To reach the goals and objectives outlined above, the following resources are necessary over the ten-year time horizon to accomplish specific tasks listed (on an annual basis, financial strategies will be specified in detail).
Curriculum Goal: The college will provide a satisfying learning environment built around select educational programs designed to prepare individuals for life-long professional and personal success.
Start review fall 2012- complete spring 2013
|Core faculty||Hire additional faculty|
Faculty and Staff Goal: The college seeks to support and develop faculty who are actively engagned indisciplinary and interdisciplinary pedagogical and applied reseach having both immediate and long-term influence. The college also seeks to support and develop staff in skills and abilities that support the college's mission and vision.
|Create development guidelines||Start development fall 2013-complete spring 2015||Chairs, Associate Dean, Dean||
Need funds budgeted for activities
|Community Goal: The college is commited to the community involvement and service through applied research, integrated active and experiential student learning, and support of regional economic development.||Find potential projects||Start development fall 2011-complete spring 2017||Upper-level faculty||Need funds budgeted for annual projects and resources generated from projects|
Faculty and Staff Goal: The college seeks to support and develop faculty who are actively engaged in disciplinary and interdisciplinary pedagogical and applied research having both immediate and long-term influence. The college also seeks to support and develop staff in skills and abilities that support the college's mission and vision.
|Involvement innovative apporaches to business education||Start development fall 2012- ongoing||All faculty||Need development funds budgeted|