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The Department of Marketing and Resort Tourism

Welcome to the Department of Marketing and Resort Tourism in the Wall College of Business. We offer majors and minors in marketing and resort tourism management‌‌. Our marketing curriculum has a keen focus on identifying marketing opportunities and developing the appropriate marketing strategy responses to achieve success in the marketplace. The resort tourism management major includes unique internship opportunities and a chance to work in an environment of a resort destination locale, such as the Myrtle Beach area.

If you are interested in majoring in marketing, contact the department chairperson at wcobmkt@coastal.edu. If you are interested in majoring in resort tourism management, contact the director of the Clay Brittain Jr. Center for Resort Tourism at wcobrtm@coastal.edu.


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