CCU welcomes Susan O'Malley, first female sports franchise president
In conjunction with the 2013 VisitMyrtleBeach.com Big South Basketball Championships and the 40th Anniversary of Title IX, Susan O'Malley, the first female president of a professional sports franchise, spoke at Coastal Carolina University on Tuesday, March 5.
At age 29, O'Malley became the first female president of an NBA franchise as well as one of the first women in a major front-office position in major league sports. She is the former president of the NBA's Washington Bullets (now the Wizards) and Washington Sports and Entertainment. In her 20-year tenure with Washington Sports, she also ran the Verizon Center (formerly the MCI Center), the WNBA’s Washington Mystics, and Ticketmaster Washington-Baltimore.
O'Malley took an organization ranked last in almost every category and initiated policies and procedures that formed positive relationships with ticket holders, corporate sponsors and the media.
In her first season handling off-court activities, the team had the largest ticket revenue increase in the history of an NBA franchise to date. That same year, the club achieved its highest season ticket renewal rate, including the year following the 1977-1778 Championship season. By the 2005-2006 season, the Wizards attracted more than 17,000 fans per game, had 14 sellouts and earned their second consecutive trip to the NBA playoffs. By the time she retired in 2007, the Verizon Center had recorded more than 21.2 million patrons.
She has been described as a skilled motivator, who "created a spirited, results-oriented work environment that has been emulated throughout professional sports."
O'Malley earned a law degree from Georgetown University in 2007. She has taught sports business marketing at Georgetown University and currently is an assistant professor at St. Joseph's University in Philadelphia. She earned a bachelor’s degree in business and finance from Mount St. Mary's University in 1983.
The lecture has been made possible by Terri DeCenzo, CCU's first lady and the executive director of Women in Philanthropy and Leadership for Coastal Carolina University, and reflects the conference-wide commitment to leadership through athletics with particular emphasis on women’s leadership.
"I am very pleased that Terri DeCenzo and Women in Philanthropy and Leadership are bringing a renowned leader in the sports business world such as Susan O'Malley to speak to our student-athletes and members of the Coastal Carolina community," said CCU Director of Athletics Hunter Yurachek. "Our goal is to provide entertaining and enlightening programming for all parties involved for each of the three years we host the VisitMyrtleBeach.com Big South Basketball Championships. Also, Susan O’Malley's history as a trailblazer and pioneer in the world of sports reflects the kind of experiences we want to teach our student-athletes in developing Champions For Life."
"We are honored to have Susan O'Malley join us for our Women’s Leadership event at the VisitMyrtleBeach.com Big South Basketball Championships," said conference commissioner Kyle Kallander. "She is truly a pioneer in sport and I know our women’s basketball student-athletes will enjoy her message. We want to thank Coastal Carolina University and the Women in Philanthropy and Leadership for Coastal Carolina for their efforts in creating this opportunity. It is a great example of how the Big South Conference continues to Develop Leaders Through Athletics."
Coastal Carolina University has been selected to host the Big South Men's and Women's Basketball Championships in 2013, 2014 and 2015.