Home—Academics—Colleges—Humanities and Fine Arts—Degree Programs—Public Relations and Strategic Communication

Public Relations & Strategic Communication

Build your knowledge and practice in public relations, advertising, persuasion, and brand strategy.

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Degree Type

Bachelor of Arts

College

Humanities

Focus Areas

Public Relations

Advertising

Brand Strategy

Accreditations

Southern Association of Colleges and Schools Commission on Colleges (University)

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Home—Academics—Colleges—Humanities and Fine Arts—Degree Programs—Public Relations and Strategic Communication

Contact Info

Dr. Kyle J. Holody

Chair, Communication, Media, and Culture

BRTH 312

843-349-2946

kholody@coastal.edu

Did You Know?

With summer courses, you can finish this BA in 3 years and the MA in just 1 more.

Why Choose CCU for Public Relations and Strategic Communication?

With opportunities to study across multiple focus areas, students apply the knowledge they learned from their courses in many ways—across campus and in real-world settings. From our student-run public relations firm to WCCU radio, you will have plenty of opportunities to apply your skills to real-life communication projects. When you're ready, our robust alumni network will help you find an internship to set you apart from others after graduation.

Studying History at CCU

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Libby Pippin (2027)

Meet a Major

James Ndone, Assistant Professor, Communications, Media, & Culture

Dr. James Ndone

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1/6

All Communications, Media, and Culture Faculty

Program Highlighlights

CCU's program in Public Relations and Communications allows you to understand organizational communication, how to be a spokesperson or a storyteller.

Average Completion Time

4 years

Degree Credit Hours

120 credit hours

Major Requirements

Understand people's relationships with organizations, how to be a spokesperson or storyteller, and/or how we can all be influenced by strategic media. Our four-year program (or accelerated 3+1 with our MA in Communication) will provide you with a foundation in communication theory, practice, and application.

See the Catalog

Communication Minor

The 21-credit History minor at CCU offers a dynamic exploration of communication studies, entertainment media, and professional communication. The minor allows you the flexibility to add communication skills, theory, and practice to any program of study.

See the Catalog

Popular Course: Social Media Analytics

A project-based approach to increase understanding of social media data collection and analysis. Topics may include social media listening and social media strategies, research, implementation, and measurement. Students create social media posts and track success through analytics.

Research Centers

Our student-run public relations firm, Teal Strategic, allows students to run their own full-service agency for strategic communication. Students take on actual leadership and service roles in account teams attending to the communication needs of real, for-profit or not-for-profit clients.

Learn More about Teal Strategic

Where History Can Take You

Marketing and Producing at a Major Network

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"I am responsible for marketing, communication strategy, and the production of the PBA Tour on FOX. I also lead all media projects and brand integrations for Bowlero Corp. During my time at CCU, I met someone while I was waitressing who got me an interview for an internship at Def Jam Records. This internship opened doors for me, including roles with the Joan Rivers company, Tribeca Film Festival, and even New York Fashion Week shows. In 2017, the CEO of Bowlero Corp asked me to come back to the company. This was a full-circle moment in keeping my relationships strong."

-Carissa Del Bene, B.A. Communication, 2012
Vice President of Media, Bowlero

Directing at a Major Production Studio

“The classes were great. I really learned a lot about communication and theater and production. Everything I learned translated into my career later on. Just put one foot in front of the other. That's advice a mentor once gave to me, and it helped me in times when I really needed a lift. Take one step, look for an opening, measure your progress. Don't give up on your goals and work hard to get there."

- Michelle Russo, B.A. Communication, 2008
Director of Production (Consumer Products, Experiences & Video Games), Paramount