Marketing

UNIV 110B The First-Year Experience... 3 credits

ENGL 101 Composition... 4 credits            

Humanistic Thought (Core)1... 3 credits

MATH 138 Mathematics Apps in Business (or MATH 132 or MATH 160)... 3 credits                           

Artistic Expression (Core)1... 3 credits

Total Credits: 16

 

*PDA* Career Exploration (Required)

*PDA* Resume Development (Required)

Computer Science elective course (CSCI 110, CSCI 120, CSCI 135, DCD 102, DCD 201, GEOG 204)... 3 credits

ENGL 102 Composition and Critical Reading (Core)1... 4 credits

CBAD 120 Intro to Global Business (required for business majors, also completes the Human and Social Behavior Core requirement)1... 3 credits

HIST 201/ POLI 201 American Gov… 3 credits

Human and Social Behavior (Core)1... 3 credits

Total Credits: 16

 

*PDA* Online Presence (Required)

*PDA* Career Exploration (Elective)

CBAD 201 Financial Accounting... 3 credits

ECON 201 Macroeconomics (Core)1... 3 credits

ENGL 290/CBAD 290 Business Comm... 3 credits

Comm Across Cultures (110 course)... 3 credits

Humanistic Thought Core)... 3 credits 

Total Credits: 15

 

*PDA* Leadership & Communication (Required)

*PDA * Interviewing Skills (Required)

CBAD 202 Managerial Accounting... 3 credits

ECON 202 Microeconomics... 3 credits

CBAD 350 Marketing... 3 credits

Comm Across Cultures (120 course)... 3 credits

 General Elective³ … 3 credits

Total Credits: 15

 

*PDA* Practical Experience (Elective)

*PDA* Online Presence (Elective)

CBAD 291 Business Statistics... 3 credits

CBAD 301 Mgt. & Organizations... 3 credits

CBAD 344 Legal Env. of Business OR FIN 301... 3 credits

MKTG 351 Market Analysis... 3 credits

Scientific Concepts (Core)... 4 credits

Total Credits: 16

 

*PDA* Resume Development (Elective)

*PDA* Leadership & Communication (Elective)

CBAD 292 Decision Analysis... 3 credits

CBAD 363 Business Finance... 3 credits

CBAD 393 Mgt. Info. Systems... 3 credits

MKTG 357 Market Research... 3 credits

General Elective3... 3 credits

Total Credits: 15

 

*PDA* Practical Experience (Required)

*PDA* Interviewing Skills (Elective)

MKTG 458 Marketing Strategy... 3 credits

MKTG Selective4... 3 credits

CBAD 364 Operations Mgmt... 3 credits

CBAD 373 Business Integration/Application... 3 credits

General Elective3... 3 credits

Total Credits: 15

 

*PDA* Resume Development (Elective)

*PDA* Online Presence (Elective)

CBAD 478 Strategic Management... 3 credits

MKTG Selective4... 3 credits

MKTG Selective4... 3 credits

PHIL 318 Business Ethics... 3 credits

Total Credits: 12

 

**Make sure all PDAs are complete!**

*** Graduation***

  1. Please see your program evaluation for University Core Curriculum Recommendations.
  2. Complete list of options available on your program evaluation. As part of the graduation requirement, students are required to complete twelve (12) approved Professional Development Activities (PDAs), six of which must fall into the following categories: (1) Career Exploration, (2) Practical Experience, (3) Leadership & Communication, (4) Online Presence, (5) Interviewing Skills, and (6) Resume Development. A list of approved PDAs can be found at coastal.edu/business/pda. *ELECTIVE PDAS CAN BE REPLACED BY ANY PDA CATEGORY.
  3. General Elective: These are free electives that may be selected from any college of the university including the College of Business.
  • Study abroad opportunities are available at all levels. Please contact (studyabroad@coastal.edu), at least one semester prior to anticipated travel.
  • Internships are available starting your second year (30+ credits). Please contact (cobintern@coastal.edu) to discuss requirements and internship procedures.

FINAL RESPONSIBILITY FOR SATISFYING DEGREE REQUIREMENTS, AS OUTLINED IN THE UNIVERSITY CATALOG, RESTS WITH THE STUDENT.